Say Hi to Luis!
Luis Sanoja is a marketing consultant.
He is the founder and Managing Director of SANOJA, a boutique creative agency focused on branding, strategic communications, and digital marketing. Over the past 15 years, he's helped local and international brands, from Coca-Cola, Perez-Carrillo, Seguros Sura and Stella Artois to recognized Dominican companies, communicate more clearly and grow more intentionally.
In 2021, as an experiment to prove his agency's approach could build a brand from scratch, he led the launch of an NFT project that ended up featured in Times Square, built a community of thousands, and raised funds for Boston Children's Hospital.
He's also written two books, Web3 for Future Degens and Mind Meets Machine, exploring how technologies like blockchain and AI are reshaping business and everyday life. He writes because he's genuinely curious, and to share his experiences with others like him, not because he has all the answers.
When he's not consulting, he's usually experimenting with whatever new technology caught his attention that week.
Web3 for Future Degens
A Beginner's Guide to the Culture and Complexities of the Web3/NFT Space.
This book offers an accessible and entertaining overview. Written in a casual language, it covers the basics of blockchain, the role of community in decentralized networks, and the potential of NFTs in the Metaverse. It's a must-read for anyone interested in web3.
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Mind Meets Machine
A thrilling exploration of the intersecting worlds of human intellect and artificial intelligence.
By blending scientific rigor with a keen sense of humanity, the author paints a vivid picture of the challenges and opportunities that lie ahead, offering a thought-provoking and insightful exploration of what it means to be human in the age of AI.
"With a love of learning, a desire for adventure, and a willingness to educate others like himself, he presents his findings in an easy-to-understand, informative, and entertaining manner."
Adrian (Amazon review)
"I appreciate the author's impartial perspective and his cautious approach towards addressing the issues that need to be resolved in order for NFTs to become more widely accepted."
Martin (Amazon)
"Luis has found the perfect mixture of knowledge, passion and writing skills to cover all relevant topics for beginners to get an understanding for this space and on how to get started."
Mike C. (Amazon)
"The author is a one of a kind leader in the space and that theme is present in the book. The passion and dedication to empowering others shows."